CASE STUDY:

Notre

notre-shop.com / @notre

ABOUT THE SHOP

A Chicago-based men’s and women’s boutique and e-commerce shop with a curated global selection of apparel, footwear, and accessories.

EFFORTS

Before its grand opening SIX4 Creative was retained by Notre to develop media outreach strategies, lead public relations efforts, and assist with influencer, press, and VIP coordination for the grand opening event. Ahead of the final buildout, we worked closely with leadership to draft on-brand messaging for outreach, consulting on how and when to secure exclusive placements to amplify the announcement locally. As outreach assets were finalized, we identified and alerted our contacts in retail, fashion, and lifestyle to attract media interest, and garner organic coverage for the Andersonville shop launch. Once Notre was open to the public, we continued media outreach to secure additional coverage, further spreading brand awareness to inspire customer visits, and increase retail sales.

RESULTS

As a result of our efforts, Notre’s grand opening was announced with an exclusive via Racked (“Menswear Alert: Exclusive Lines and Modern Classics at Notre”), followed by an UrbanDaddy profile (“High Notre: Boots. Jackets. Denim. Andersonville.”), and a feature in Chicago Tribune (“Notre aims to bring menswear chic to Andersonville”). The menswear shop’s opening was hailed in print as a “Stylish Debut” in Men’s Book/Modern Luxury, and included in a roundup of “8 New Menswear Stores in Chicago” via Crain’s Chicago Business. On the evening of the grand opening, Notre hosted special guest, 3sixteen denim founder Andrew Chen, who showcased one of a kind designs for purchase, as attendees enjoyed cold brews from Goose Island, and an exclusive preview of the newest offerings from PAX. The grand opening was attended by members of the press, leaders in the Chicago fashion community, good friends, and new neighbors – and continued to garner positive exposure long after opening night.